Whyb isnt St.Ides as popular as it used to be?

whuy isnt st ides as popuar as it use to ve im on my 3rd st ives 24oz and it prompted me to watch those old commercuilas featuring epmd redman and method man da lench mob king tee biggie wu tang nd all them foos well ug wait ughh i forgot what i was gonna say be it a good malt liqour so why isnt it as popular as it used to be? dont gimme lectures look at my avatr what did u expect??!!?!?